That Marketing Show

Airing March 18-24, 2008

Cristina Benitez

Cristina Benitez is the president of Chicago based Lazos Latinos, a Latino branding, advertising and Latinization firm. Listen to Cristina discuss her new book "Latinization -- How Latino Culture is Tranforming the US" and learn how best to market and understand this growing segment.

http://www.lazoslatinos.com/

Guests—Listen now: Cristina Benitez

Christina Benitez

Suzanne Bates

Adele Cehrs

Tips

When talk of a recession begins, it can actually be the best time for smaller, more nimble organizations to strike and gain market share. Learn more by reading the latest article: "Wagging the Dog," by our host, Rodger Roeser.

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