Greg Dvorken

Greg Dvorken, SVP and head of Cohn & Wolfe’s New York technology practice, leads the strategic counsel and program development for his clients. Greg currently heads up the Panasonic high definition team, as well as the Panasonic Toughbook team. On the flip side, Greg also leads one of C&W’s emerging brand professional clients SteelSeries, which creates high-end professional PC video game peripherals, including laser mice, keyboards, headsets and gaming surfaces. Greg’s team was able to ramp this client in one week, creating a foundation of messaging and other launch materials, booking a media tour in New York, and subsequently launching SteelSeries’ first product two weeks later resulting in more than 100 million media impressions and 20 original stories.