Neale Martin
Habit: The 95% of Behavior Marketers Ignore

Dr. Neale Martin is an expert in consumer behavior, customer satisfaction, and bridging the gap between new technologies and markets. As a consultant and executive educator, he has spent the last decade helping communications and networking companies (Sprint, Nextel, Cisco, Nortel, TI, Motorola) launch some of the past century’s most innovative products and services. For the past several years, he has worked on updating the principles of marketing in light of research from cognitive psychology and neuroscience that suggests most of human behavior is under the sway of unconscious habits. Martin developed early insights into the power of habits as a counselor and program director for alcohol and drug addiction units. It is his eclectic background in psychology, journalism, and dog training that gave him the critical insights needed to connect recent research in neurobiology and cognitive psychology to today’s greatest marketing challenges. Neale has his doctorate in marketing from The College of Management, Georgia Institute of Technology and lives in Marietta Georgia with his wife, daughter, and three Border Collies.

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